Wella is an organic health brand launching in 2022. Their first line will consist of organic bedding before moving into skincare.

Work

Brand design and direction
Web design and creative direction
Industrial and packaging design

Web design and creative direction

I designed the entire website for the launch, including the home page, numerous about pages, listing pages, and product pages. I also lead the creative production, including photography and renderings.

Please use the fully interactive preview below; all work is mine. This site is a work in progress; some product pages currently use placeholder content and some have none at all.

Brand identity and direction

I personally designed and developed the entire brand identity including the logo, color palette, typography, and supporting graphics. Additionally, I helped the business with their market position and overall direction.