Amerisleep is one of the first direct-to-consumer online memory foam mattress companies.
Work
Web design and creative direction
Digital product design
Web design and creative direction
It’s not an understatement to say I’ve been involved with every aspect of the Amerisleep website. We use split-testing to constantly improve click-through rate (CTR) and conversion rate (CVR). Most notably, I have designed many iterations of these pages:
The Homepage
Products and bundles
Landing and listing pages
Navigation
And I have produced or directed a wealth of content for this website, including icons, graphics, 3D renderings, and photoshoots.
Digital product design
Amerisleep ships its products from several different distribution centers across the country to improve efficiency. To help our customers navigate this complexity, I designed a Customer Relationship Management (CRM) platform where users can track different shipments from a single order, inquire about their order, and much more.