Zoma is a fitness and wellness brand centered around sleep and recovery.

 

Work

  • Web design

  • Creative direction

  • Packaging design

Web design

I worked extensively throughout the website, including the home page, about pages, product pages, and the blog.

We use Google Optimize to split-test designs for optimizing clicks and conversion rate. Additionally, we employ Hotjar heatmaps to study behavior and improve UX.

Please use the fully interactive previews below; all work is mine.

 
 

Creative direction

I directed all creative assets for the brand’s imagery including photography, rendering, animations, and illustrations, as well as producing some of it myself.

 
Zoma+Bedroom+Three+Angle+3+red.jpg
Zoma+Bedroom+Three+Angle+4.jpg
zoma bedroom mar22 layout v3.jpg
Zoma Mattress Corner Rendering 2020.jpg
Zoma Bedroom Three with Decor.jpg
ezgif.com-gif-maker.gif

Packaging design

I have been able to work on the packaging for all Zoma products, including boxes, brochures, and other supplemental materials.

 
 
A brown cardboard box with art on all 4 sizes includes 2 logos, a triangle pattern, and a motivational quote.
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